Management Cybernetics

Cybernetic management - as less harmful management as possible

Inside Gatorade’s Social Media Command Center

Mashable have this info about Gatorade's Social Media Centre. It reminded me of Project Cybersyn.

Is the comparison superficial - or is this a new application of cybernetics?

Views: 97

Comment by Arsenij Krasikov on April 9, 2012 at 2:40am

It is superficial from my point of view. Cybernetics is not only about monitoring and Cybersyn is not only about control room with bubbles :)

Interesting thing there is nowadays maturity of text recognition and analysis. Variety management getting more and more machine tools. BTW, I was impressed by Hierarchical temporal memory (HTM)'s pattern recognition.

Comment by Bhuvaneshwar Joshi on June 3, 2012 at 6:28am

Krasikov is absolutely right there is no similarity between the two. In fact a monitoring control system has no independent existence.It has to be in relation to a control system whose purpose/goals and activities are transparent.Otherwise Gatorade type projects could even become dangerous like cyborg project extensions..

Comment by Bhuvaneshwar Joshi on June 7, 2012 at 5:38pm

What about the cyber threat that Kaspersky( see news RT dt7june'12) is anticipating? Is world prepared to counter it ? Or,is it just a sci fi story,an anti U.S. propaganda?

Comment by Fabian Tompsett on June 11, 2012 at 11:48am

Gatorade's SMC does operate a feed back system i.e. after monitoring social media following release of an ad by David Bannerman, they then produced a full length version. They also optimise and adapt pages after monitoring how people interact with them.

http://mashable.com/2010/06/15/gatorade-social-media-mission-control/

Also see Greg Borenstein's Free As In Beer: Cybernetic Science Fiction

http://vimeo.com/8000921

for Project Cybersyn as science fiction.

He suggests that there are no outputs, only displays, and that the "controls" merely control the displays, and nothing else.

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